Part 1 – ART DIRECTION Art Direct a photograph of the item for the Lost Property Department. – Consider scale, colour, lighting, angle of shot in a way that helps communicate the identity of the bag’s owner and will lead to a happy reuniting with the missing luggage. – The key to this brief is subtlety. There should be just enough clues to communicate an identity without going over the top. – Remember, this not only about finding and buying props. You may want to make, alter and construct props to help your solution.
Part 2 – TYPE & IMAGE The photograph must be placed into context with copy. – This may be the cover of an appropriate magazine, a Saturday or Sunday newspaper suppliment magazine cover or a TV programme advert about your chosen personality etc.
My chosen person was Rosalind Franklin, the forgotten female scientist.