The Smiling Wolf Binary brief has me looking at other companies and industries and how they target and create successful brands! Channel 4 was rebranded with help from Jonathan Glazer and Neville Brody. It takes on the shapes used to create the number ‘4’. They have used a number and I think it’s over 60 different types of type and colours and layout. Its very eye catching and different. It can be easily transferred if different medias, which is what brand should be, transferable and adaptable.