I got a book from the Library last week and completely forget to blog about how much of a little gem it has been! extremely useful and informative. Especially along the lines of branding, the consumer and how to build loyalty. Also why are you selling a product? Does it fit the brand? Will it sell? Its all about anticipating the future trends that will actually be useful for you consumers.
The book was called The Next Big Thing. And its really really good. I took pictures of all the pages that definitely caught my eye.