In the last few weeks I have been playing around in indesign and illustrator. Well I have discovered the how to use the shape builder tool, when using this you can add text to fit perfecting into objects. I have already created some quick testers but I am going to create a basic one. Called square box. I have used the shape tool and just placed a box then I have put a line through it. I then use the Shape builder tool (shift+m) and split up this shape. I have done this so my text can have their own areas in the box. You then place text behind your shape and press alt, control, c. This first it perfectly into the shape.