Wordplay|wrodpaly

This morning I have been doing a lot of research! I have been looking at Wordplay. I looked at a range of styles and companies that have used Wordplay in there advertisements, and here is one which I really like! Its about Breast Cancer awareness and they have covered some of the first word so it only says ‘Beat’, It’s very clever and effective.
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Then Here is another advertisement which twist words and sentences, they have done this as they are an insurance Swiss company called Swisslife, and it aims at lifes twist and turns its extremely clever! I had to find more. They are brilliant to read.
swiss-life-lifes-turns-in-a-sentence-01_main

swiss-life-lifes-turns-in-a-sentence_main
Here is a little illustration, which I love must I add! the words pull together the whole thing, its very humorous
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