My brief was to create a invitation to a fashion show, I was allowed to pick what brand, what retailer and whatever kind of style I wanted. I picked H&M. I decided that I wanted to make my own poster for what H&M will look like and how it will be advertising in the Spring/Summer 2013. I then looked at other leading competitors, including TopShop and Riverisland. I noticed that TopShop used a Gif online so images could move or change, which I thought was extremely clever and eye catching. So I created my own, one represents the H&M website and advertising style, which is clean cut and simple, and the other is more colourful and creative.